Dedicated to shaping the future of safe digital health & AI

With over 100 years combined experience across clinical care, technology, product, and governance, our cross-functional team helps you make the right calls quickly, and understand why they matter

“We all started in Health Tech with a common goal: to help as many people as possible by using tech in new ways”

Dr Keith Grimes

, Founder and CEO

Our values

We are defined by what we do and it shines through in our values

Care

Patients are at the heart of everything we do. Improving care means working across the whole ecosystem, from builders to providers to patients. For us, compliance isn’t a checkbox: it’s a responsibility we take personally.

Curiosity

We're endlessly curious about the problems and the solutions. Compliance is rarely black and white, and we believe there's always a better way. We dig deep and find practical paths forward where others get stuck.

Optimism

We believe the future of healthcare can be genuinely better. Technology will shape it, and how we build and govern it matters. We’re optimistic that, done well, technology can lead to safer, more effective, and more human care.

Evidence

Our advice is grounded in evidence, not opinion. In a field where the stakes are patient safety and public trust, we apply rigour to every decision so our clients can move forward with confidence.

Delivery

We don’t just advise. We deliver. From first assessment to ongoing support, we take ownership of outcomes. Our clients trust us to follow through, and we do.

Diversity

Better decisions come from broader perspectives. Our team brings together clinical, technical, product, and regulatory expertise, allowing us to see problems from across the system and design solutions that work in the real world.

We stay ahead of emerging technologies and are actively shaping future regulatory frameworks in the UK, bringing that expertise to you on demand so you can launch and deploy digital health and AI confidently and safely.